Triple-bottom line.

WVU students visit OCR for an inside look at an ecotourism business.
WVU students visit OCR for an inside look at an ecotourism business.

We are lucky to host WVU students every so often.

Selfie of Geoff & Dr. Ding!

Dr. Ding has been bringing students here or having me speak to his class in Morgantown for about a decade.

The first time I went to WVU and spoke to Dr. Ding’s class, complete with a massive Power Point, I did not get a standing ovation. In my defense, it was early in the day, and they are mostly teenagers. I did get a lot of good questions and discussion, and The Ding asked if we could do it again. When I suggested bringing the students on a field trip to Opossum Creek Retreat for a firsthand look and conversation with an “ecotourism” business, The Good Dr. said, “Great idea, can you make us lunch?” (Oh, can we make lunch!)

I did not set out to be an “ecotourism” business. We did not know such a thing existed. We just did what we felt was the right thing: build a quality product, treat people fairly and be a good neighbor. And as it turns out, that is what ecotourism, in my opinion, boils down to.

I am sure that a year-long class at WVU requires a longer explanation, but for the day that they are here at OCR, that will be our triple-bottom line.

Making people happy feels good.

The class at OCR, learning about ecotourism!

 

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