Niche, niche, niche.
Market: yoga and climbing in the New River Gorge on the 4th of July weekend.
Not exactly a huge demographic to draw from.
You want to feel old and overweight, show up on this weekend. OMG are these people happy, healthy and happy and beautiful.
This is the 3rd or 4th annual yoga and climbing weekend that New River Mountain Guides have hosted. So I am no stranger to this stereotype. If you read this blog you know I “do the yoga,” and we have hosted lots of yoga events.
I stopped by to fix the hot tub. “Strike one.” It has been raining for 4 days. Rain and climbing do not mix. “Strike two.” And you can only do so much yoga. And the hot tub was busted. “Strike three!” I was expecting to see some glum faces.
Happy! Yep, smiling happy faces playing with ropes and a stray kitten. (Don’t worry, one of them is taking the kitten home.) It is not raining today, so they will be on the rock and really smiling. These people’s faces must hurt from smiling so much.
I wonder if there is a yoga pose to help with that?